NOW OPEN!

Get ready for an experience like no other in the heart of Nashville’s iconic 12South neighborhood. Coopers 12South, a collaboration between Jockey and country music superstar Luke Bryan, blends rugged clothing, music, outdoor spirit, and community tradition.

WHAT TO EXPECT

Image of Luke Bryan wearing Jockey Outdoors collection

Immerse yourself in a space that celebrates Nashville’s music culture, Luke Bryan’s love for the outdoors, and the craftsmanship of Jockey. 

A Place to Gather & Shop

Live Music & Events

Step into a hub where music, art, and community events come together. Coopers 12South will host live music, workshops and special events featuring local artists and creators.

Limited-Edition Merchandise

Discover the Jockey Outdoors™ by Luke Bryan Collection and merchandise crafted exclusively for Coopers 12South. Nashville’s distinctive style meets Jockey’s heritage of quality and comfort.

Relax & Stay Awhile

With a cozy front patio shaded by a trellis, guests will unwind and enjoy the laid-back vibes of 12South.

JOIN US!

The pioneering legacy of Jockey founder, Reverend Samuel T. Cooper, thrives at Coopers 12South. This is more than a store – it’s a Nashville experience!